Customer Types
1. Who are your current main customers?
Residential and Commercial building owners, health department/infestation identification

2. Who are your ideal buyers (new type of customers)?
Those with Pest Problems (ants, spiders, rats, mice, carpenter ants, bed bugs, fleas, roaches, hornets, wasps and stored product pest – pantry pests).

3. What do your customers care about most?
Quality service, affordable price, green products, Fast Service
Have green products available, but don’t market it because many aren’t green. Stay away from “safe” because all products have some level of toxicity. Apply in safe manner.

4. Why do they choose you?
Price, quality, 26 years of experience, fast and friendly
High standard on customer service. Every call is very important to us. Regard that as a high level. Try to get back to them asap and try to get to them the same day if they have a problem.

Market Areas
5. What areas do you currently market to?
Seattle, Everett, Tacoma (King and Pierce County).

6. What ideal areas would you like to market to?
Seattle, Tacoma

Products/Services
7. What are your current products and services?
Pest control, preventative maintenance, insulation install and removal.
Preventative/Maintenance Program - Preventative, monthly, bi-monthly, every-other-month, quarterly and 3X – inspection and treatment (liquid applicaton along foundation and along eves/entry points to keep problem from re-emerging), make recommendations re: outside conditions such as vegation against house that must be cut back/clogged gutters, etc.
Who should do preventative – if you’ve had problems on and off/frequently
Pest Control – call with a problem, ask questions, set a time to come out. Inspect/evaluate, do treatment – with rodents it’s different because they set up traps and bait boxes and have to do a follow-up a couple weeks later. Insect work is 90-day warranty. Bed bugs chemical – 2 weeks out follow-up treatment. No warranty.

8. What are your ideal products and services?
Bed bug

9. What are common reasons they call you?
Pest infestations

10. What causes their specific problems?
Vegetation surrounding home. Entry points not sealed

11. How do they solve these problems before they call you?
They don’t.

12. What can happen if they don’t get these problems fixed?
Infestation becomes tougher to manage.
Recommend calling right away, tougher, more expensive, etc.

13. How aware are they that they have a problem, on a scale of 1-10?
8

14. What are hidden problems they’re not aware of?
conducive conditions. entry points.

15. Do you do free estimates?
Free phone estimates not inspections

16. How long do jobs take to complete?
30 mins to one hour 30 minutes.

Advertising
17. What other types of advertising are you currently using?
Phonebook

18. How would you rate the effectiveness on a scale of 1-10?
4

19. What are your expectations for your current advertising?

20. What do you like most about your current advertising?

21. What do you like the least about your current advertising?

Volume of Business
22. What is your current business volume? (How many sales made, per day)
1-2.

23. What is the ideal volume you’d like to have per day, week, month or year?
2-4

24. What’s the average sale you make per day, week, month or year?
$195

25. What’s the gap between your current and ideal sales volume?

26. Do you have special deals or discounts?
Yes. $25 off first service

27. Do you offer 24 hour service, 7 days a week?
No.

28. Do you guarantee your work?
Work is warrantied.

29. Are you licensed, bonded and insured?
Licensed and insured

30. What are your hours?
Mon – Fri 8am-5pm, Sat by appointment

31. When did you start your business?
August, 2002

32. How many years of experience do you have?
26 years

33. How many employees do you have?
4

34. What are their average years of experience?
3 years

35. Where are you located?
Downtown Kent

36. Do you have other locations?
No

37. What areas do you service?
King and pierce counties, South Everett down to Olympia

38. What are your company core values?
Quality service

39. How do you want to be contacted?
Phone, Text and E-mail

40. Do you have testimonials?
Yes